Established in 1964, Honolulu-based Crazy Shirts is among the first companies in the Hawaiian Islands to design, manufacture and sell T-shirts. Current President and Chief Executive Officer Mark Hollander oversees the operations of the company’s 37 retail stores in Hawaiʻi, California, Florida, Nevada, and South Carolina. Crazy Shirts houses the largest printing facility in Hawaiʻi, on the island of Oʻahu, and employs m
Frederick Carleton “Rick” Ralston is associated with transforming T-shirts from underwear into fashionable outerwear. Reporter Sharon Nelton of BNET titled Ralston as “the T-shirt king of America and the father of the modern T-shirt.”[1] In the summer of 1960, as a teenager just out of high school in Montebello, California, Ralston spray-painted a design on a T-shirt, turning it from common underwear into fashion. Ralston took this idea and traveled to Santa Catalina Island with a friend, referred to as “Crazy Arab” to spray-paint designs on beach towels.
Ralston practiced his towel design on an old T-shirt, as what was referred as “an ugly monster shape.”[2] He wore it down the street one day and a tourist offered to buy it off his back for his daughter. From then on, Rick Ralston decided to go into the T-shirt business.
In 1960, Ralston and friends set up a shop on the sidewalk of Santa Catalina Island. Tourists had to bring their own blank T-shirts from a local sporting goods shop, and Ralston and “Crazy Arab’ embellished them with depictions of monsters, surfers, or hot rods at $2.85 apiece, sometimes making as much as $100 a day.[2]
In 1962, after another summer on Santa Catalina Island and two years studying automotive design at the Art Center College of Design in Pasadena, CA, Ralston took his summer business to the sidewalks of Waikīkī in Oahu, Hawaii, where the summer’s tourism season provided him with sustainable income.[2]
In 1964, he opened a tiny shop in the Waikīkī bazaar known as the International Market Place. The shop was called Ricky’s Crazy Shirts, and, to Ralston’s knowledge, it was the first store ever devoted exclusively to T-shirts and sweatshirts. Due to the popularity of the T-shirt designs among tourists, Ralston has to increase production speed, and he turned from spray-painting to screen-printing the designs. Later that year, Ralston changed the shop’s name from Ricky’s Crazy Shirts to Crazy Shirts.[3] In 1970, Ralston opened a second shop in Honolulu’s Ala Moana shopping center.[2] The company’s sales at that time were about $500,000.[4]
In October 2001, Mark Hollander became President and Chief Executive Officer of Crazy Shirts Hawaii, taking over from Rick Ralston. Hollander was part of the investor group that bought Crazy Shirts.[6]
Under the new leadership, Crazy Shirts expanded in new untapped markets across the nation, such as South Carolina and Santa Barbara and moved its production facility from California back to Hawaii. The move created over 50 new jobs in Hawaii and unified all of the company’s production-related activities, including artwork and catalog production.
In the 1970s, the Crazy Shirts line included about 150 designs. Since then, they have changed production technology and today more than 550 designs are available.
Hollander currently oversees the operations of the company’s retail locations across the country, as well as the production facility and administrative offices in Halawa Valley, on the island of Oahu, Hawaii.
Crazy Shirts expanded during the 1990s with more than 70 stores across the U.S., but in September 2001, the company closed four stores and filed for bankruptcy.[5] In November 2001, Only The Best Inc., a company affiliated with the owners of Waikiki Trader Corp, bought the company.[5]
ore than 400 employees.
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