A DEFINING MOMENT FOR THE 21ST CENTURY


GEM VISIONS, presented by Dr. Birgit Rieder, SWAROVSKI GEMS™ Director of Trend and Design, pictures 2012 as a seminal year for the world of international jewelry. The 21st century is forging its own identity with a dynamism that bears no relation to the nostalgia of the past. Traditions are being cast aside in favor of a vital new future with its compelling workbook-style design and a wealth of expertly researched visual references, GEM VISIONS 2012 presents a rich array of design directions, themes and inspirations, which its distinctive point of view bears all the Swarovski hallmarks of perfection, brilliance, ingenuity and innovation. GEM VISIONS illustrates huge potential of genuine gemstones and created stones as the quintessential ingredient of luxury today. The SWAROVSKI GEMS™ Gem Creative team, work with new themes to push the boundaries of their artistry to develop a collection of trend-related genuine gemstones and created stones guaranteed to challenge traditional jewelry concepts and awaken entirely new design visions. This years edition of GEM VISIONS is also illustrated with jewels and designs specially commissioned by SWAROVSKI GEMS™ from talented creators all over the world that issues a creative challenge to the international jewelry industry.

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