Modern fashion in India


Many aspects of Western fashion have become common among Indian men, particularly in the professional community. Horizontal stripes and plaids are common on casual business shirts, particularly among Indians in North America. Owing to growth of women empowerment and influence of western culture, nowadays most of the teen and adult girls in cities wear low hip jeans, low neck tops, tight jean trousers with salwar, half trousers, sleeveless T shirts etc. Women who hail from rural villages usually wear frocks and half sarees; boys normally wear a shirt and pants, whether formally or casually.

The most accepted formal dressing for couples in formal occasions like parties and weddings is saree for the ladies and formal pants and shirts with suits in the winter for the men. While one is utterly ethnic and Indian the latter is very western and out of India.

The Indian women have however modernized and working women find Western Wear like shirts and trousers a comfortable dressing option to work. With entry of international fashion brands like FCUK, DKNY, Guess and many more, Indian women are increasingly becoming fashionable (in terms of Western standards). Among the league of high fashion international brands, a domestic brand, ATTACK OF BEAUTY has also gained popularity. Next in the category are Globus, BlackBerry's, Allen Solly, Park Avenue and Van Heusen. India has a lot of well know designers who are very popular like Asmita Marwa , Sabhyasachi and Tarun Tellhiani

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